Gower Publishing has announced that 28 March will be the UK launch date for New Normal, Radical Shift, by Neela Bettridge and Philip Whiteley, while the US launch will take place on 28 April. The ground-breaking book sets out ways to redefine our understanding of economics and business away from mechanistic modelling or short-term targeting, towards an understanding of community, inter-dependence and environmental responsibility. It challenges doctrines of both left and right that seek to place the interests of business as being against those of the employee or the environment.
Pre-publication reviews have been overwhelmingly enthusiastic in the run-up to the launch. Diane Coyle, Director of Enlightenment Economics, author of The Economics of Enough and Vice-Chair of the BBC Trust, said: ‘It would be easy to conclude that today’s economic problems – inequality or the financial or environmental crisis – are too complex and intractable for any individual to tackle. Neela Bettridge and Philip Whiteley will convince you that everyone involved in corporate leadership must and can take personal responsibility. This book will set business leaders on the path toward addressing these profoundly important questions.’
Jim Neal, leading Democrat politician, founder and chair of the Agema Group and candidate for the US Senate in 2008, declared: ‘Bettridge and Whiteley present a compelling indictment of conventional measures used to gauge leadership performance in public and private enterprises … George Bernard Shaw aptly described the thesis of New Normal, Radical Shift when he wrote that all progress depends upon the unreasonable man. Bettridge and Whiteley dare to be unreasonable in offering a prescription for avoiding the recurring lessons of accounting scandals and asset bubbles of the 21st century by adoption of leadership assessments more in sync with today’s dynamic global economic and political climate.’
Amazon links:
UK – http://tinyurl.com/atfhy29
US: – http://tinyurl.com/bxdjsok
- New Normal, Radical Shift was featured in an article published Sunday 6 January on the popular Speaker’s Chair website, a non-aligned political online newspaper. http://www.speakerschair.com/youre-doing-it-all-wrong-politicians-we-need-a-radical-shift/
